Oracle Accelerate is not only a partner program but also Oracle’s go-to-market approach to provide business software solutions to midsize organizations. Part 1 described the main constituent parts of the approach, while Part 2 talked about the program’s current state of affairs. Part 3 of this blog series will analyze the program’s latest partner-enablement developments as well as the inevitable room for improvements.
Oracle Accelerate Partners-Enabling Portal
To further enable its Accelerate partners, Oracle launched a new portal in late September 2009, called Midsize.Oracle.com. This is a resource focused on midsize customers and partners to search for geographic- and industry-specific solutions, as well as a platform for collaboration.
The new online storefront is where prospective midsize customers can quickly find solutions to fit their needs based on location, industry, and business requirements. The new Web presence, which features all available Oracle Accelerate solutions in the Oracle Accelerate Marketplace section, houses in-depth information on partners and their products, including user demonstrations, customer testimonials, and pricing.
The marketplace also allows prospective customers to contact Oracle Accelerate solutions providers directly. The abovementioned partner marketplace section is an online marketing portal for Oracle partners to highlight their Oracle Accelerate solutions. The section is tied to the Midsize.Oracle.com main page and to the new Oracle Business Accelerators (OBA) pages to aid in awareness and demand generation activities. Partners are able to promote their company, expertise, and related Oracle Accelerate solutions.
Oracle envisions the portal as the go to place for anyone looking for Oracle applications for midsize companies, and thus the lead generation tool. Partners can have any of their own branded marketing assets (i.e., they do not necessarily need to be Oracle branded) on their dedicated partner and solutions pages.
The Midsize.Oracle.com portal currently supports the following languages: English, French, German, Spanish, Portuguese, and Simplified Chinese. Available Oracle Accelerate solutions and partners can be filtered by country, and then further either by industry or product functionality (process flows). Accompanying featured marketing articles, white papers, and customer success stories are updated monthly.
To prevent (or at least mitigate) redundancy and competition between Oracle Consulting and Accelerate partners, Oracle has imposed a so-called “no fly zone” for its direct sales teams for United States (US) companies that have less than US$100 million in revenues. That limit is US$250 million in Europe, and these demarcation lines vary by region elsewhere.
In summary, the Midsize.Oracle.com portal simplifies and intensifies Oracle’s message to midsize organizations about available regional applications, OBA’s, and solutions. The idea is to deliver more leads to the right partners faster. Future improvements will aim to include more industry- and geography-specific content, more solutions’ granularity, a Benefit-Cost Analysis (BCA) capabilities, and even more contextualized customer references.
Oracle Accelerate Partners-Enabling Portal
To further enable its Accelerate partners, Oracle launched a new portal in late September 2009, called Midsize.Oracle.com. This is a resource focused on midsize customers and partners to search for geographic- and industry-specific solutions, as well as a platform for collaboration.
The new online storefront is where prospective midsize customers can quickly find solutions to fit their needs based on location, industry, and business requirements. The new Web presence, which features all available Oracle Accelerate solutions in the Oracle Accelerate Marketplace section, houses in-depth information on partners and their products, including user demonstrations, customer testimonials, and pricing.
The marketplace also allows prospective customers to contact Oracle Accelerate solutions providers directly. The abovementioned partner marketplace section is an online marketing portal for Oracle partners to highlight their Oracle Accelerate solutions. The section is tied to the Midsize.Oracle.com main page and to the new Oracle Business Accelerators (OBA) pages to aid in awareness and demand generation activities. Partners are able to promote their company, expertise, and related Oracle Accelerate solutions.
Oracle envisions the portal as the go to place for anyone looking for Oracle applications for midsize companies, and thus the lead generation tool. Partners can have any of their own branded marketing assets (i.e., they do not necessarily need to be Oracle branded) on their dedicated partner and solutions pages.
The Midsize.Oracle.com portal currently supports the following languages: English, French, German, Spanish, Portuguese, and Simplified Chinese. Available Oracle Accelerate solutions and partners can be filtered by country, and then further either by industry or product functionality (process flows). Accompanying featured marketing articles, white papers, and customer success stories are updated monthly.
To prevent (or at least mitigate) redundancy and competition between Oracle Consulting and Accelerate partners, Oracle has imposed a so-called “no fly zone” for its direct sales teams for United States (US) companies that have less than US$100 million in revenues. That limit is US$250 million in Europe, and these demarcation lines vary by region elsewhere.
In summary, the Midsize.Oracle.com portal simplifies and intensifies Oracle’s message to midsize organizations about available regional applications, OBA’s, and solutions. The idea is to deliver more leads to the right partners faster. Future improvements will aim to include more industry- and geography-specific content, more solutions’ granularity, a Benefit-Cost Analysis (BCA) capabilities, and even more contextualized customer references.
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